week 13 reflection

I can’t believe this class is over! I learned so much and am so grateful for the experience this class gave me. I really enjoyed this class, I never made a sale but I still feel like my business skills were improved and really learned so much about running an online business. I’m grateful I made the website myself as it will be a great way to demonstrate my coding skills, and I could even show them my ad campaign as well l (even though I might not want to because I never made a sale) and I could explain what I learned and what experiences I had with this site. I know so many people who are interviewing for jobs want to see what you’ve made with coding and this combination of what I’ve learned business wise, what I’ve created with coding and how well it scores on woorank can also improve my resume when I begin job hunting. My favorite thing about this class is the practical experience it gave me as well as teaching me so much! This has definitely been one of my favorite classes!

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Week 12 Reflection

I feel like this class should be another track long. There’s so much to learn and I wasn’t able to sell anything before the last day of my google campaign! I am disappointed but I am also very happy with how much I learned. I think this class is awesome! I really wish we could see who had the most successful campaign and see who made the most sales and see what their ads looked like and everything! I think that would teach us a lot and the awesome students would be able to feel great about doing such a good job! I can’t remember what everyone was selling but I wish that was another part of the class was being able to see what everyone’s websites looked like and what they were selling. I was selling something I could make from home or email a pattern in a zip. I can’t imagine how stressful it would be to have to worry about shipping other products to customers. I want to see how that went for other students and hear more about their experiences.

week 11

SEO

On the discussion board someone mentioned how they realized they need to organize their code to improve their SEO. AS someone who is graduating in web development I can completely back this up that making your code easy to read through makes life so much easier. It doesn’t necessarily mean you have the perfect content within that code but it means you can scan through it and easily see what you need to change and where. This is something that is often taken for granted but because I put tabs in the right place it was easy for me to go through my code and add image titles to each picture and improve my SEO. I hadn’t realized how links were so important to improve SEO until this week. I am going to try hard to find good ways to add links to my site that will help users and improve my SEO.

Reverse Engineer an Ad

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What are the ad’s strengths?

The movement of the video catches the eye of browsers on facebook. I also like the last statement saying you get “2 months of unlimited access for free!” This is very appealing it sounds like a long time. It also seems like people are going to really enjoy skillshare if they are willing to bet people are going to want to continue their subscription after two months.

 

What are the ad’s weaknesses?

I don’t like leading with the question “Want to learn how to draw?” I think starting with an action statement would be more appealing saying instead something like,“Learn how to draw with me on Skillshare” This is more direct and draws in viewers and makes them more likely to go through with signing up for the subscription. I also think showing parts of the tutorial that not only include the drawing over with ink but also including where they add color to the illustration would make the add pop on the page more.

 

What is the ad trying to accomplish with its design?

It’s trying to generate likes, shares and comments through facebook to get more attention and people signing up for a subscription of Skillshare. It’s appealing to artists by showing what type of skills they can learn from skillshare and what artists they could be learning from.

 

How has the design used: CompositionFundamentalsContrastLinesLayoutGolden SectionRule of ThirdsNot HalfSwiss Grid or Custom Grids?

They use contrast by showing the part of the illustration when they use black ink to make the lines for the illustration on white paper. They also use rule of thirds because the hand that is moving the most and doing all of the drawing remains mainly in the right third section of the screen (although it is not shown in this picture).

 

What metrics (likes, shares, re-tweets, etc.) will be used to determine if the ad is successful?

Likes, shares and comments will determine if this ad is successful or not through facebook.

250 week 10

My ad got more business over the weekend. I don’t know if that was because it’ was the weekend and people were going embroidery crazy and just want to sew their hearts out. Or, more likely, it is because it was before we were supposed to adjust the max daily budget and lower it. I’ve followed the video so I know that I’ve got it set to the right amount. I haven’t had any purchases from my site yet and that is the next big thing I want to tackle, understanding why customers aren’t purchasing my product. Is it simply that they aren’t drawn to what I’m selling or is it because I don’t have enough products to make them feel like my website is a legitimate business? I know that the next few weeks we are going to be evaluating things that we’ve been setting up and I’m excited to see what type of results they show and learn how to study them better.

Ready… Set… Campaign!

I can’t believe the campaign has started! I’m a little nervous but very excited to see how this goes. I’m already curious about what things I may need to change and what type of things I want to add to my site in the future. This has been really fun for me and I can’t wait to see what happens! Someone mentioned in the discussion boards how they think checking google analytics can be addicting and I am already seeing how this will be very likely to happen to me. It’s been such a long project, unlike most classes where you complete many projects along the way this has been a lot of build up for one big project which is an actual business which makes it even more exciting on top of all the suspense. I really am proud of my site but I already am planning on adding more things to it to improve it and am excited for it to become an ongoing project, even when this track is over.

Reverse Engineer Video

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When I was looking up video ads I could reverse engineer I found this one and recognized it from my Instagram story feed. I had never watched it before but one of my social media platforms is Instagram so I decided to evaluate this ad. It starts out saying exactly who this ad is for squarespace and then says who is featured in this ad, Keanu Reeves. They have Keanu Reeves explaining what squarespace is in the desert like he is camping.

The Strengths

I like that it starts out so strongly with their logo, it makes the company more memorable. Keanu Reeves begins by talking in his sullen adventure voice like he does in his movies. This reminds you how you recognize him from films and gives you a connection to the product because of his fame. Keanu is going over what you have to do to start a website and showing how easy it is, even showing that he has his own motorcycle website. He makes it clear that anyone can build a website in a few simple steps. The setting is at night so the computer screen that Keanu is using stands out brightly showing what squarespace has to offer.

 

The Weaknesses

It’s rather long for an ad (2:37), especially one that is advertising on social media where hardly anyone pays attention to a video that is longer than 30 seconds. I almost quit watching the ad and chose a different one because I felt like it was too long. At the very end it has a little message “DOMAINS | WEBSITES | ONLINE STORES” This is a good message saying you can do these things through squarespace but I think they should have included this message at the beginning as well as the end, especially because it is a longer video.

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The Design

The design that stood out to me was its use of contrasts. It’s nighttime in the video and there’s a large fire that draws your eye to Keanu Reeves. Keanu is wearing dark clothes so his face stands out against the dark night and his clothing so you pay attention to what he is saying. The computer screen he is holding during the commercial is very bright against the dark night. They used contrasts to their advantage the entire video and draw your eyes exactly where they want them.

 

The Metrics

Because this was advertised on an Instagram story there’s not any liked but they can collect followers through the video and see how many people have viewed the story. This video is also located on YouTube and it has over 400,000 views and 4 thousand likes with only 65 thumbs down. I’d say that this is a successful ad.

Link to video: https://www.youtube.com/watch?v=WqnhN2Rzaqc